SERVICES
Public Relations
We will go to the ends of the world for our team to win the story. The PR and communications programs we develop are not only a part of a company or executive's legacy but also place us in a position for continued success.
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Drafting, distributing company announcements. Working with partner organizations to agree on messaging, maintain brand guidelines and lead approval processes. Developing press kits, master messaging guides, web content, supporting materials (videos, social media). Crafting media outreach strategies to maximize impact, sharing with media, and maintaining constant contact.
Featured Press Releases:
Vodafone Business Gives Organisations in Europe the Edge With AWS Wavelength
• Video: Dedrone secures the world’s airspace with distributed edge computing
• Case Study: Vodafone Business Integrates Dedrone's C-UAS Platform
• Disney Press Release: Disney and Intel to Debut Groundbreaking Show at Disney Springs That Explores New Technology
• Video: Experience Starbright Holidays – An Intel Collaboration | Intel
• General Dynamics - Featured Webpage: Counter-Unmanned Aerial Systems
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Win the story. Setting up media monitoring tools, contact lists, and engaging reporters, applying and WINNING awards.
Featured Media:
Wall Street Journal: “Retailers Are Turning to AI to Get Smarter About Inventory”
Bloomberg: Will Self-Driving Cars Be ‘Just Five Years Away’... Forever?
Forbes: Drone Defense: How To Detect And Stop Drone-Based Terrorism Fortune
Wired: The Elusive Dream of Fully Autonomous Vehicles
Fast Company: This Startup Could Help Protect Against Drone Attacks On Stadiums Or Companies
Inc. Magazine: 4 Surprising New Ways Businesses Are Using Drones
Economist: Technology Quarterly - Taking Flight
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Speechwriting, securing and managing speakerships, researching association events, coordinating on-site media
Corporate + Executive Communications
Our sum is greater than the parts. Together, we’ll promote the vision and mission of our company, share our successes, and position our leadership team to showcase their career experiences and how our company dominates the conversation in our category.
Susan offers experience in investor and analyst relations for high-growth startups looking to define and dominate their category. Additionally, she has worked with executive leadership teams from Walmart Inc. and other Fortune 500 companies, startups and sole proprietors, providing counsel on thought leadership, reputation management, internal communications, event speakerships, and media relations.
Content + Product Marketing
Susan researches, builds, and executes the strategy behind how a product and service is brought to market, communicated, and sold.
Content is king, and she writes for audiences of all sizes, needs, and motivations. She works cross-functionally across, sales, product, R&D, and engineering to deploy GTM programs and keeps a constant pulse on the market, competitors, and partners.
Featured Collateral
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Security Sales & Integration: 11 Airspace Security Trends to Watch for in 2021.
IFSEC Global: Drones are not a new threat, but simply a new delivery mechanism – The role of data in mitigating against the drone risk.
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ASIS International: Preventing Societal and Retail Crime with Established Security Approaches and New Technologies
ASIS International: Virtual Security Starts with Taking the First Step into the Metaverse.
Walmart: Decking the aisles with data: How Walmart's AI-powered inventory system brightens the holidays.
Walmart: Walmart’s Generative AI search puts more time back in customers' handson text goes here.
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A Comprehensive Approach to Countering Unmanned Aerial Systems (Chapter: Protection of Critical Infrastructure).
Readership was civilian and military experts, with the objective to initiate thought and emphasize NATO’s approach to a comprehensive solution for countering unmanned aircraft systems.
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A Buyer’s Guide for Airspace Security Technology
A step-by-step guide for security professionals to assess their airspace security needs, understand technology and terminology, and how to begin their purchasing process
Pronto: Autonomous Haulage Simplified
Showcases the competitive and economic advantages of autonomous haulage systems at industrial sites, provides a technical overview of Pronto’s offerings and competitive advantages, and prompts readers to reach out and learn more.
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Dedrone Airspace Security Insights Repor
First and only comprehensive annual review of counter-drone technology news, issues and development. Rotated topics for different audiences, segmenting the different milestones in cUAS development for critical infrastructure sites, enterprises, and defense organizations. Provided media with references, predictions, and core messaging for continued reporting.
Product Marketing & GTM Strategy
Susan has managed the launch of multiple security industry products and services.
Her strategic approach involves working cross-functionally with R&D, engineering, production, sales and marketing to build sales collateral (datasheets, webpages), and to identify:
Industry Focus
Identifying our target users, understanding their needs, and creating ideal customer profiles and sales assets that reach them where they can be met.
GROWTH OPPORTUNITIES
Dream big, and create smart workback plans. Working with sales to identify Beta testers, build feedback networks, and work with customers and partners to identify natural growth opportunities.
Delivery Models
We are customer obsessed. Building educational resources, and easy pathways for deployment, ultimately help our customers interact with our services and products in a way that delivers the best outcomes, and keeps them coming back.
Partner Channels
Create mutually beneficial relationships within our industry, and arm them with the materials they need to serve their customers. Partner resources, webinars, and building case studies.
Reseller Networks
Research companies that align with our mission and services offered, provide compelling, competitive materials to help them win the sale, and lock in our company as their exclusive service provider.