Cybersecurity Executive Communications Strategy
Antoinette King, founder of Credo Cyber Consulting, is a cybersecurity consultant who empowers and educates her clients to secure and protect the most critical assets within their organization. Susan worked with Antoinette to grow her events and speakership program, support media relations, build a social media strategy, and draft content for her website.
Susan worked alongside Antoinette as she was preparing for her first book launch, “The Digitial Citizens Guide to Cybersecurity,” an actionable guide for readers of all ages to better manage their digital footprint, and to recognize and protect themselves from the most prominent online scams.
Susan prepared a media outreach strategy, complete with press release, pitches, media lists, editorial calendars, and events to support the promotion of the book.
Susan took the major themes of the book and helped Antoinette re-write her website, page by page, to express her decades of experience in mission-driven cybersecurity, and position her as a first-to-comment consultant on the most pressing cybsersecurity issues facing our workplaces today.
Susan helped Antoinette draft and publish thought leadership pieces in influential security industry media outlets, weaving in themes from her book and to drive traffic to her website.
Additionally, Susan also compiled a competitive analysis and social media strategy, to help establish Antoinette and Credo Cyber Consulting as an authoritative voice in cybersecurity threat mitigation, aimed at security industry professionals, potential customers, and their sphere of influence.
