Corporate Blogs
From start to finish, Susan researches and story mines, drafts, edits and publishes blog posts that rotate topics, audiences and calls to action. She works with web teams to create feedback and measurement programs to see how the content is performing and how it translates into customer action.
Blog Series: There’s a Drone in My Airspace, Now What?
Susan worked with the sales and marketing teams to identify how to simplify one of the most common questions her company would get - what they can do if they face a drone threat. As different customers have different security goals and limitations, core messaging could be weaved through, but significant research had to be done to educate each category of customer.
Blogs were promoted via social media, shared with media outlets, embedded into newsletters and featured on the Dedrone website.
Dedrone Blog: Susan Friedberg Author Page
Featured Blog Series
➝ There's A Drone in My Airspace! Now What?
➝ There’s a Drone in My Airspace! Now What? Part II - Data-Driven SOPs
➝ There’s A Drone at My Critical Infrastructure Site – Now What?
➝ There’s a Drone in My Correctional Facility – Now What?
The series of blogs were combined into a whitepaper.
ASIS International - Emerging Technologies Blog Series
Susan works with security industry association, ASIS International, on strategic messaging stemming from their annual conference, GSX.
➝ ASIS: Smart Cybersecurity Policies Embrace Our “Work from Anywhere, Any Device” Future
➝ GSX: Virtual Security Starts with Taking the First Step into the Metaverse
➝ GSX: Applying Security Practices to the American Electoral Process
➝ GSX: Preventing Societal and Retail Crime with Established Security Approaches and New Technologies
