DRIVING B2B TECH Success WITH STRATEGIc communications
Susan Friedberg is a corporate and marketing communications professional based in San Francisco. She specializes in emerging technology, including GenAI/AI-driven solutions, SaaS services, and defense and cybersecurity systems.
smart marketing Grows Revenue
Polished and persuasive
Uncovers every aspect of our business, finding the stories that build confidence and change the way the public, our customers, investors, and our sphere of influence, considers our services and products.
Navigates complex, regulated technologies
Innovation can outpace regulation. Susan provides experience and a collaborative, research-driven approach to communications, to remain in compliance and in support of emerging technology development.
Wins the Story
Continually researches, develops, and deploys messaging for the media, and the public, on the competitive advantages of our business and maintains the leading position in public discourse.
“Always On”
Susan works with international teams, reaching across the globe to serve customers. A diligent researcher who predicts trends, monitors the news and regulatory moves, she also sets up crisis communications playbooks to prepare for any response, at any time.
Results-driven
Builds objectives, goals, and measurement programs to define our success, serve customers and grow revenue.
Companies and Clients
Law firms: Foley & Lardner, Cooley, DLA Piper
Key Offerings
Public Relations
• Media Relations
• Corporate Storytelling
• Event Support
• Brand Awareness
Corporate + Executive Communications
• Thought Leadership
• Employee + Internal
• Investor + Analyst Relations
• Crisis Communications
Content +
Product Marketing
• Copywriting
• Sales Enablement
• GTM + Product Launches
Featured Projects
Walmart Global Tech unveils how AI, GenAI and AR offerings are changing the retail world
ERRANT DRONE PARALYZES GATWICK AIRPORT
Pronto + Bell Trucks America at ConExpo
RECOMMENDATIONS
I’ve had the great pleasure of working with Susan in a dynamic, fast-paced work environment. She is a consummate professional with a wealth of knowledge in corporate communications and marketing. Her deep expertise in emerging tech, including in AI, SaaS, defense, cybersecurity, and automation, is truly impressive.
Susan can effortlessly distill complex technical concepts into compelling messaging. Her ability to be strategic and attention to detail enable her to deliver content that resonates with target audiences.
Beyond her wide range of professional skills, Susan is a joy to work with. She is collaborative, proactive, and always willing to go the extra mile. I highly recommend Susan as she is a true standout!!!
Sally Frykman /
CMO, Pronto
I have had the pleasure of working with Susan throughout my time at Dedrone.
Over that time Susan has developed into a great communications partner who has been an incredible asset to my team.
Susan is approachable, diligent and really cares. I am excited to see her career continue to blossom and am grateful for all she has done to enhance Dedrone's position as the market leader in Airspace security.
Amit Samani /
Head of Sales at Dedrone
Susan is an incredible leader. She came to Dedrone as the first PR & Communications Manager and hit the ground running. Within her first three days, she was challenged with drafting and promoting a Series B PR announcement. She nailed it with responses from top-tier publications and multiple interviews.
Since then, Susan has built and streamlined communications at Dedrone with significant success. She helped the company grow and increase the overall brand awareness. Susan is a great team player and went beyond her original scope of work to help the digital marketing team. She helped us with ALL asset requests including, blog posts, white papers, ebooks, and ad copies. These contributions were significant to generate demand and supported the overall growth of the company.
I'd be more than happy to work with Susan again in the future as she is an excellent addition to any team.